THE 12 DAYS OF SISTERHOOD

Celebrating the badassry that is amazing women in the outdoors!

True Story…

Coalition Snow, founded by a team of women in the Reno/Tahoe region in 2014 and currently operated by CEO Jen Gurecki and Creative Director Lauren Bello Okerman, is one of the few snow sports companies in the world that invests 100% of its resources into women’s specific equipment and apparel. Further, Coalition is the only sports brand in the word exclusively run by women. From top to bottom, every team member, advisor, and executive is a woman… and they’re crushing it.

Over the past 6 years Coalition has amassed a following, and it wasn’t by being nice, or showing “hot chicks in bikinis on skis”, it has been accomplished through propelling themselves headlong into a traditionally male dominated industry through edgy pictures of larger women, women that have suffered through breast cancer and won, a plethora of women riding, climbing, and skiing without tops on, and by celebrating women that rage way harder on the hill than most guys. From this was born the Sisterhood of Shred, (which you can join by clicking here). 

Women supporting women in the outdoors isn’t a brand or a product, it’s a movement, and Coalition Snow is fostering it. We are happy to partner with these amazing humans in celebrating the 12 Days of Sisterhood.

Coalition Snow

How To Support Women Led Business

Pay Us. There’s a belief that because (some) women are natural caregivers and community builders that it is our role in society to do this work for free. That reinforces the pay gap and it marginalizes our contributions to society. The amount of income and wealth that is lost over free labor is staggering, and if we want to close the pay gap we need to rethink what we expect of women and hone in on how they deserve to be compensated for their skills.

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Coalition Snow

Women Owned Gift Guide

You know what we want? More women in power

That would require us to actually spend money in their shops and cafes, vote for them, hire them, and pay them what they are worth despite the fact that they are over qualified, not qualified enough, loud, bossy, timid, weak, too smart, not smart enough, too fat, not curvy enough, black, brown, in their childbearing years, or over the age of 50. Did we miss anything here?

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Coalition Snow

Status Quo? Hell No!

When I was 17-years-old, the only thing that I wanted to do was ski powder. So, like most responsible teenagers, I picked a university near a ski hill, identified a major that scheduled classes on Tuesdays and Thursdays, and left the desert for the mountains. My parents didn’t approve, understand, or believe in my lifestyle choices.

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Coalition Snow

Turn Your Calling Into Your Career

For many of us who are looking to turn our calling into our career, there are endless amounts of tactical business books. But quite a bit of the real real gets left out, particularly when you’re trying to build a purpose driven business. Here’s four things that I’ve learned over the years that have helped me with Coalition Snow and Sisu Magazine.

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Coalition Snow

Social Media Loser

Instagram makes me feel really bad about myself. I think I need help, but I’m too embarrassed to talk to any of my close friends about it. My self-esteem is deeply affected by how well my posts do or don’t do.

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Coalition Snow

The Rising Tide of Women

For the past 20 years I’ve chased more powder days more than I have paychecks. I have banked some incredible experiences, from month-long river trips down the Grand Canyon to heli-skiing in Alaska, to cycling across Africa.

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Coalition Snow

Men, Take Note

I was having a conversation tonight with 2 white cis males about my experiences working as a woman in the ski industry and being a woman in general. Trying to focus on small achievable goals like changing vernacular used commonly like “Don’t be a pussy,” do anything “like a girl,” and general insults that center around female body parts or attributes.

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Coalition Snow

Not Good Enough

Last March, tucked along side half a dozen articles about social enterprises, development in the Global South, and the tech industry in my email, was the headline “Better If It’s Man Made.”

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Coalition Snow

How Not To Be Nice

Being nice is about making other people happy. Nice is comfortable. Nice is how you show up when you don’t want to rock the boat. Nice is about owning other people’s feelings and actions. Nice is how we’re supposed to be.

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Coalition Snow

Our 2019 Giving Tuesday Picks

Today is Giving Tuesday, the day we open up our wallets and financially support our values. There are so many incredible non-profits making the world a better place, and we wanted to share our short list with you. We hope that today you give to an organization whose mission is dear to your heart. They need you now.

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Let Us Have It