Coalition Snow, founded by a team of women in the Reno/Tahoe region in 2014 and currently operated by CEO Jen Gurecki and Creative Director Lauren Bello Okerman, is one of the few snow sports companies in the world that invests 100% of its resources into women’s specific equipment and apparel. Further, Coalition is the only sports brand in the word exclusively run by women. From top to bottom, every team member, advisor, and executive is a woman… and they’re crushing it.
Over the past 6 years Coalition has amassed a following, and it wasn’t by being nice, or showing “hot chicks in bikinis on skis”, it has been accomplished through propelling themselves headlong into a traditionally male dominated industry through edgy pictures of larger women, women that have suffered through breast cancer and won, a plethora of women riding, climbing, and skiing without tops on, and by celebrating women that rage way harder on the hill than most guys. From this was born the Sisterhood of Shred, (which you can join by clicking here).
Women supporting women in the outdoors isn’t a brand or a product, it’s a movement, and Coalition Snow is fostering it. We are happy to partner with these amazing humans in celebrating the 12 Days of Sisterhood.