Simplified.

Powered by a community of 250,000. Built for the NOW.

As technology & digital engagement evolves, legacy outdoor platforms remain rooted in tradition. A small team of bloggers telling us how we should feel about outdoor gear is no longer acceptable. Pay For Play is transparent. Our patience has expired. 

We’ve been waiting far too long for a better way. A better channel to engage the outdoor community. So we created one.

But what does that mean, really?

With over 250,000 active members, Gearmunk is a one-of-a-kind community platform. We are part visionary curator, part brand artist, part business scientist… and 100% powered by community. 

We’ve created an ecosystem powered by community. Where the outdoor core and weekend warriors alike come together to engage with one another. To learn about and share the latest gear and that gear tried and true that refuses to die. To find the best How-to & Buying Guides. To share tips, advice, and Exgeariences.

Coupled with intelligent algorithms, this means our growing community always gets partner content that has a high likelihood of resonating with them and you only advertise to outsiders looking for products just like yours. It’s engagement the way it should be. The community deserves it. You deserve it.

“Gearmunk’s unique approach to engagement is the most innovative I’ve seen. We built The North Face through deep personal connections, and Gearmunk is helping do that for the next generation of outdoor buyers and brands. That’s why I joined the team.”

HAP KLOPP

Founder, The North Face

How We Do It

STRATEGY

How does Gearmunk attract and retain engagement, and how do we drive that engagement to our partners products?

We build content for the now. And not just us but the community at large. Gone are the days of a few journalists or hardcore outsiders telling the active outsider what they should know. Everything we do is powered by a massive community of active outdoor enthusiasts eager to talk about outdoor gear. 
But, what does that mean strategically? Internally we leverage intelligent algorithms and thousands of Gearmunk Mob Squadders to analyze attention. In order to give runway for creative work that is relevant and impactful, we need to understand how and where particular people consume content. Ultimately, it’s consumer attention that informs how we execute.

We then action our learnings via “The Gearmunk Effect”, a tight, collaborative trifecta between community, creative, and media. We start with rich intelligence, mined by our proprietary ConsumerDNA engine, to provide our teams and community of creators with a human-centric, up-to-the-moment understanding of our audience. We then act on that shared understanding of the consumer and build brand opportunity. And, we execute fluidly, testing and learning to understand what works, with whom, in the context of each platform. It’s an iterative process that allows us to multiply positive outcomes faster, more frequently, and to greater effect.

And, we hack culture to maximize planning for innovation in the short-term. In fact, culture is our vantage point. We’re always thinking about how we as a community can create relevance for a brand in the cultural context of NOW.  Whether it is seasonal, regional, activity specific, or the latest meme, we always want to be finding a natural way in. We identify the most authentic connection between your brand and what captures people’s attention.

CREATIVE

We have one goal – to manufacture amazing. And today, that can mean a whole lot of things. Does it work within the budget? Will it work within the timeline? Does it work for target segmentation? Does it satisfy business objects? What about the platform? Will the Gearmunk community consume and share it? And did we mention the budget?

Brands today come with no shortage of guardrails. And that’s perfectly fine by us. We believe the smaller the box, the bigger the idea.

Our team and community work hand-in-hand to manufacture amazing content and experiences for virtually every channel at the rapid speed of culture.

AUDIENCE ENGAGEMENT

Our team is comprised of industry practitioners and data scientists who pride themselves on understanding the full breadth and depth of media channels that drive business outcomes for brands, and we share that knowledge with our community to make them better at driving engagement around your brand.

“Day-trading attention” is another core concept that drives our efforts. The team, in concert with our rapidly growing community, is constantly evaluating the full spectrum of platforms, both traditional digital and emerging, to determine where target audiences are engaging. We are not romantic about any specific channels or tactics, and instead solely aim to capture the strongest attention possible for you based on the current digital engagement landscape. Intense curiosity and an ongoing “test, listen, and learn” approach drives this process, supplemented by internal, proprietary technology built to add additional, data-backed rigor.

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