“For too long brands have struggled to build a genuine connection with their consumers through traditional marketing channels. This is where we come in. We bring together the best in authentic media coverage from traditional to independent content creators and get your story told to millions, and this is what makes Thin Air so different.”


Founder, Gearmunk.com & Thin Air

“Gearmunk’s unique approach to engagement is the most innovative I’ve seen. We built The North Face through deep personal connections, and Gearmunk is helping do that for the next generation of outdoor consumers and brands. That’s why I joined the team.”


Founder, The North Face

“Gearmunk’s unique approach to engagement is the most innovative I’ve seen. We built The North Face through deep personal connections, and Gearmunk is helping do that for the next generation of outdoor consumers and brands. That’s why I joined the team.”

Stephen Regenold

Founder, GearJunkie.com

Register     Media     FAQ

JUNE 24-26, 2020

What is thin air?

The outdoor industry's first fully interactive media show.

Thin Air is a Brand-to-Media show that elevates product and story simultaneously.

New media content creators engage with you, learn about your latest, and drive millions to eCommerce, retail, or the DTC platform you manage. Meet your consumer where they are: Safe at Home. Welcome to the future.

Build Awareness. Create Connections. Drive Sales!

An immersive and fully interactive experience, The Thin Air Show is the world’s first virtual outdoor media show.

Show the world you're open for business & still creating killer gear

Debut your summer lineup to millions, right from the comfort of your camp chair.

Build Awareness
Create Connections
Drive Sales

Who's behind thin air?

“Surround yourself with the dreamers and the doers, the believers and thinkers, but most of all, surround yourself with those who see the greatness within you and will lift you higher.”

These words represent every reason we started Thin Air and what it could mean for brands of all sizes looking to embrace the future of consumer engagement, so it only made sense to build a team of rockstars that could support us, lift us up, and argue with us.


Hap Klopp

The North Face

Founder and 20 yr CEO of The North Face, Hap runs a private Consulting company specializing in strategy, global business, marketing and sales with a focus on digital business.

Mona West


As a role model for the heart and soul of the Outdoor industry Mona helps build market-leading brands like Thermarest, MSR, Platypus, Cairn, Heroclip, Grayl, and over 25 outdoor industry startups and growth-stage brands.

Todd Walton

Winter Wildlands

Todd is a global brand communications and marketing leader with 20+ years of experience delivering revenue-driving programs, expanding customer bases and loyalty for outdoor brands.

Teresa Baker

Awards Partner

Founder of The Outdoor CEO Diversity Pledge, Teresa has pioneered the roadmap that provides brands and nonprofits with a directed course around matters of diversity and inclusion. 

Dani Reyes-Acosta

Nomad Creativa

With over a decade of experience in digital marketing & storytelling across big companies (Vail Resorts and Nike) to smaller startups. Dani’s consulting work activates purpose & creates next-gen brand awareness.

Scott Kaier

Formidable Media

For 20 years Scott has been a scientist of sorts, working with outdoors brands to determine what works, what doesn’t, and help them forge new paths in building customer loyalty.

Yoon Kim

Outdoor Media Summit

As the founder of the Outdoor Media Summit, Yoon has spent nearly a decade leading the hike to what’s next for new media professionals in the outdoors and then connecting those media pro’s with brands.

Sarah Laughlin


The founder of an e-commerce ski and snowboard apparel rental service, Sarah lives her life at the intersection of future-forward brands and consumer attention. 

Front line team

Jenna Celmer

A Strategic Thinking, Storytelling, Brand Conceptualization, Visual Communication, Community Management, and Concept Design specialist, Jenna knows what it takes to get brands recognized in the new world of digital media.

Noel Russell

Noël is a joyful and passionate creative who uses her years of executive experience in both non-profit and for-profit sectors to bolster and build compelling programs and initiatives. Creativity, heartfelt connection, and compassion are of the utmost value to Noël, not only as a leader, but as a supporter of those she works with.

Erik Boles

Driven by a passion for digital media, product evangelism, and innovation, Erik is a result-oriented technology, marketing & business professional with over 25 years experience guiding brands from cottage to keystone, retail to CPG through the digital transformation landscape like REI, Cabelas, DSW Shoes, American Eagle Outfitters, and more.



Awards Partner

GearJunkie leads the outdoor industry in breaking news and product reviews in the active-lifestyle world. From offices in Denver and Minneapolis, GearJunkie’s journalists, writers, and video producers advance the conversation online and beyond. Millions of monthly readers follow GearJunkie and engage through our active social and newsletter channels.

Formidable Media

Agency Partner

Founded by Scott Kaier and Aaron Bible, Formidable Media is an innovative New Media agency based in Boulder, Colorado, born from two outdoor industry veterans helping a small, select group of clients achieve new heights in consumer reach. Expertise in content marketing, public relations and earned media exposure, trade show impact, event execution, social media strategy and creative services made Formidable the ideal agency partner for Thin Air. 


In addition to nearly a thousand bloggers, youtubers, podcasters, TikTokers and more-ers that amass audiences in the tens of millions, Thin Air is proud to have media from all corners of the outdoor ecosystem engaging with your brand and products and bringing your latest to their trusted community. 

why you should be at thin air


Because you will:

  • acorn_solid Get in front of millions of potential customers looking to make informed purchases right now
  • acorn_solid Leverage the power of content creators to drive sales now
  • acorn_solid You want to tap into the 52.5M Millennial consumers who buy because of trusted social media recommendations.

Media & Creators

Because you:

  • acorn_solid Are a blogger, YouTuber, Instagrammer, podcaster, journalist, freelancer, editor or other content creator
  • acorn_solid Have an audience that wants the scoop on the latest gear or other cool shit
  • acorn_solid Have an audience that knows, likes, and trusts you and your opinion


Because you:

  • acorn_solid Want to talk to brands about the latest gear or other cool shit either as a buyer or for your content channels
  • acorn_solid Are jonesing to reopen and start selling gear
  • acorn_solid Want to discover those amazing brands you may not normally find on your shelves


Thin Air prides itself on being different. Gone are the days of being sidelined because you’re media at a buyers show, or worse being told you don’t belong because you don’t write for a major publication or have a blog with 25,000 monthly views. 

We understand the power of your audience and so do our partnering brands. So whether you are crushing your instagram game, are the Pharow of Phlow with your podcast, or Queen of Clicks on youtube, you should be at Thin Air covering the latest and greatest gear for your audience. After all, you’re the one your audience knows, likes, and trusts to bring them the latest. That’s why you do what you do, and this is why we do what we do.

Welcome home.

*Thin Air is not a Media Sales event, we will only be accepting media that intends to cover brands and their products organically. If you’re interested in selling advertising in your publication, or pitching “pay for play” coverage, this isn’t the event for you, sorry. 


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