Thin Air elevates product and story simultaneously.
Engage with new media content creators, show off your collabs, projects, gear, creativity and empower them to tell your story to their audiences of millions. Drive customers to eCommerce, retail, or the DTC platform you manage.
Drive awareness, affinity, and sales NOW, not next year.
Welcome to the future of outdoor. Let’s write the next chapter TOGETHER.
Learn from years of wisdom what the industry looked like then, what it looks like now, what it’s going to look like in the years to come, and how your business will need to adapt to the future.
The future is democratization, globalization, and digitization. Learn what you need to do to start earning consumer attention and build a brand that endures the ever changing landscape.
“ummm, it was good.” This is the answer we give after every traditional show when asked how it went. We give that answer because we don’t really KNOW how it went.
Now you can show yourself and everyone else EXACTLY how the show performed with deep engagement and behavior analytics that you can take action on after the show.
It’s no secret that consumers find and build purchase decisions online, and they do this through the bloggers, podcasters, youtubers, and other social media channels they trust. We have 1,000 media partners that all have audiences consuming their content, and those people have audiences, and so on. What better way to bring exposure to your latest products than to get them in front of a focused audience of outdoor writers, bloggers, vloggers, Instagrammers and more, and empower them to talk about it confidently.
And if a retailer has an online platform they’d like to use to feature gear, they’re invited as media (just like anyone that will get your brand story in front of customers).
We take a different approach to media at Thin Air.
While the value of traditional media is immeasurable and always welcome, Thin Air seeks to bring broader exposure from a host of outdoor writers, bloggers, vloggers, youtubers, podcasters, instagrammers, TikTokers and so much more.
Through this breadth of coverage brands will gain far more touch points, more inbound traffic, and more exposure.
Thin Air is not a Media Sales event and we will only be accepting media with an established following and intends to cover your brand and products organically. You will never be pitched on advertising in a publication, or pitched “pay for play” coverage.
It is made very clear to our invited media that they are prohibited from pitching “pay for play” articles. They will be covering your brand and products because they truly like it and think their audience will as well.
Rather than handing out products to everyone you think might talk about it just to find out they don’t, Thin Air lets you boil it down to the media professionals that most resonate with you, provide them with digital marketing materials, schedule post-show conversations, then send products to those that can’t wait to share your story with their audience.
New? To our industry yes. Scary? Definitely not.
While this is new to our industry, our team has over 20 years delivering innovative technology in many industries including outdoor, and the technology powering The Thin Air Show has been battle tested by major corporations for years. It’s a brave new world, and we’ll be there to help you be a success at every stage of the process.
You didn’t know how to drive a car, rock climb, or use facebook and instagram stories, but you learned. You can do this!
You don’t, we do. We work with you and your team at every step of this new journey to build out your booth, make it look the way you want, upload your digital products, and then train you how to use the platform before the show launches.
If you don’t have a graphic designer to create digital assets we have hundreds of creatives and graphic designers in our network eager to jump in and help.
Used by companies like Dupont, Amazon, Microsoft and more that have all held events, trade shows, product launches, and even virtual Christmas parties much larger than Thin Air, this technology has been tested with thousands of people on thousands of devices.
This isn’t new, it’s just new to our industry.
Media at Thin Air is different because Thin Air is Different!
Gone are the qualifications of “what magazine do you write for”. We see power across all media platforms, so whether you’re a print journalist, columnist, blogger, youtuber, podcaster, instagrammer or crushing your TikTok game, we think you should probably be here. Click below and tell us more about you.
“Surround yourself with the dreamers and the doers, the believers and thinkers, but most of all, surround yourself with those who see the greatness within you and will lift you higher.”
These words represent every reason we started Thin Air and what it could mean for brands of all sizes looking to embrace the future of consumer engagement, so it only made sense to build a team of rockstars that could support us, lift us up, and argue with us.
Founder and 20 yr CEO of The North Face, Hap runs a private Consulting company specializing in strategy, global business, marketing and sales with a focus on digital business.
Mona is a Brand Leader and Startup Advisor with 20+ years experience helping build market-leading brands like Thermarest and MSR. She has also advised over 25 outdoor industry startups on their go-to-market strategy.
Todd is a global brand communications and marketing leader with 20+ years of experience delivering revenue-driving programs, expanding customer bases and loyalty for outdoor brands.
For 20 years Scott has been a scientist of sorts, working with outdoors brands to determine what works, what doesn’t, and help them forge new paths in building customer loyalty.
The founder of an e-commerce ski and snowboard apparel rental service, Sarah lives her life at the intersection of future-forward brands and consumer attention.
David is a passionate entrepreneur and business consultant with 26 years experience in creating, managing, and growing global brands. He’s worked with companies such as: adidas, Leica, and Mark Ecko Enterprises. David currently leads Vanish™, a media platform dedicated to inspiring outdoor lifestyle and culture.
GearJunkie leads the outdoor industry in breaking news and product reviews in the active-lifestyle world. From offices in Denver and Minneapolis, GearJunkie’s journalists, writers, and video producers advance the conversation online and beyond. Millions of monthly readers follow GearJunkie and engage through our active social and newsletter channels.
Founded by Scott Kaier and Aaron Bible, Formidable Media is an innovative New Media agency based in Boulder, Colorado, born from two outdoor industry veterans helping a small, select group of clients achieve new heights in consumer reach. Expertise in content marketing, public relations and earned media exposure, trade show impact, event execution, social media strategy and creative services made Formidable the ideal agency partner for Thin Air.
Vanish is a media platform dedicated to helping inspire your outdoor life and style. Covering what’s new and hot, Vanish also strives to uncover what’s next by focusing on the convergence and collisions between Nature / Culture / Future™ and the individuals and brands driving change.
A Strategic Thinking, Storytelling, Brand Conceptualization, Visual Communication, Community Management, and Concept Design specialist, Jenna knows what it takes to get brands recognized in the new world of digital media.
Driven by a passion for digital media, product evangelism, and innovation, Erik is a result-oriented technology, marketing & business professional with over 25 years experience guiding brands from cottage to keystone, retail to CPG through the digital transformation landscape like REI, Cabelas, DSW Shoes, American Eagle Outfitters, and more.
Thin Air prides itself on being different. Gone are the days of being sidelined because you’re media at a buyers show, or worse being told you don’t belong because you don’t write for a major publication or have a blog with 25,000 monthly views.
We understand the power of your audience and so do our partnering brands. So whether you are crushing your instagram game, are the Pharow of Phlow with your podcast, or Queen of Clicks on youtube, you should be at Thin Air covering the latest and greatest gear for your audience. After all, you’re the one your audience knows, likes, and trusts to bring them the latest. That’s why you do what you do, and this is why we do what we do.
*Thin Air is not a Media Sales event, we will only be accepting media that intends to cover brands and their products organically. If you’re interested in selling advertising in your publication, or pitching “pay for play” coverage, this isn’t the event for you, sorry.
More than just a banner on a wall, our sponsor packages include show-wide attendee and exhibitor engagement opportunities not only with brands but with a thousand content creators as well.
Sponsorship packages start at $3,500 and go as high as $50,000.
To ensure we do not take focus from long overdue conversations and efforts on the systemic racism and oppression of our Black friends, neighbours, and colleagues, The Thin Air Show will be postponed until September 15-17.
The outdoor industry, our media & brand partners, and Thin Air (incl. our parent company, Gearmunk) has a lot of work to do. And while we believe the prosperity of the outdoor industry is incredibly important, it simply does not transcend the lives, liberties, and mental health of human beings.
Our action plan for the September event and beyond is in development as we engage the stakeholders necessary to not only do the work, but do it well, and ensure approaches that are both long term and sustainable. Our holistic plan will address hiring and mentorship practices, corporate giving, and grassroots anti-racist efforts and dialogue. Please stay tuned to our media channels and our partners SNEWS, GearJunkie, and Vanish or register as Thin Air media to be kept abreast of our concrete plans for action.
Humanity > Profit.
No longer want to work with Thin Air because we believe #blacklivesmatter? Gross. Email us immediately so we can return your money and remove you from our show.