Fresh Tracks

The Fresh Tracks pitch event is a showcase of emerging outdoor brands. We want to hear about your startup to help you grow into a FORCE! 

On September 16th at 4pm, five finalists will pitch their concepts before a virtual audience and a carefully curated panel of industry trailblazers and innovators that have helped pioneer the flourishing outdoor startup community. The pitch that best represents innovation and creativity in the outdoor industry will win more than $20,000 in in-kind services provided by our sponsors.

Keep checking back for updates on sponsors, prizes, and deadlines. 

Thank you to our Sponsors


APPLICATIONS OPEN UNTIL 11:59pm ET, August 16, 2020 (no late entries accepted)


Finalists will be notified and announced on August 24th. 


Questions? Email 


Eligibility: The Thin Air start-up pitch competition is open to any outdoor industry startups with under $1 million in revenue. 


Get a Free Booth

There’s a global pandemic, millionaires got all the small business loans, and even though you know $1,500 is a STEAL for all this media coverage…you’re not sure you can make it happen. We get it.

We also get you’re exactly who NEEDS to be at Thin Air. We wish we could give every entrepreneur a booth, but our accountant was not psyched about that plan. So we decided to give away five. 

To apply:

1. Register here, or via the below button

2. create a static social media post on Instagram, Twitter, or Facebook (stories are welcome as an addition but do not count on their own) telling us why you’d like to be at Thin Air. 

(Are you hoping to speak with a particular publication like Gear Junkie or Backpacker? Get coverage from a Youtuber with a 70K audience that trusts them implicitly? Talk to retail buyers from specialty shops? See the keynotes from Hap Klopp and Forbes on growing a business?

Important: Tag @gearmunk and @thinairshow within your entry.

Female, minority and veteran founders are encouraged to apply. 

It's Not About Us Right Now

To ensure we do not take focus from long overdue conversations and efforts on the systemic racism and oppression of our Black friends, neighbours, and colleagues, The Thin Air Show will be postponed until September 15-17.

The outdoor industry, our media & brand partners, and Thin Air (incl. our parent company, Gearmunk) has a lot of work to do. And while we believe the prosperity of the outdoor industry is incredibly important, it simply does not transcend the lives, liberties, and mental health of human beings. 

Our action plan for the September event and beyond is in development as we engage the stakeholders necessary to not only do the work, but do it well, and ensure approaches that are both long term and sustainable. Our holistic plan will address hiring and mentorship practices, corporate giving, and grassroots anti-racist efforts and dialogue. Please stay tuned to our media channels and our partners SNEWS, GearJunkie, and Vanish or register as Thin Air media to be kept abreast of our concrete plans for action. 

Humanity > Profit.

No longer want to work with Thin Air because we believe #blacklivesmatter?  Gross. Email us immediately so we can return your money and remove you from our show.

Let Us Have It