is the Outdoor Industry’s only
taking the concept of virtual shows to the next level with the most unique experience in the world
Thin Air is different because
The best gear won’t sell unless you
and you do that by engaging with the
digital storytellers they trust.
The communities you care about. If their needs were considered during your design process. And your commitment to the lands and wild spaces we all love.
Thin Air connects you with 1,000
diverse, outdoorsy AF followers that relate to their perspectives and trust their recommendations.
FUN FACT: When a consumer is recommended gear by a storyteller they trust, intent to purchase goes by 73%
Learn and participate live in our
and more from the voices in the outdoors that are experiencing it first-hand and
actively solving problems
Thin Air is unlike anything the outdoor industry has seen. We’re leading the way into the digital future and how active outsiders discover gear and the way brands reach those audiences.
It’s a celebration of the future-forward game changers, rebels, misfits, and alchemists.
Due to the popularity of this event and the overwhelming requests to attend by game changing brands, we have moved to an invitation based system. If you’re a brand changing the outdoor gear game and understand the power of being a future-forward company, we’d love to chat.
Media at Thin Air is different because Thin Air is Different!
Gone are the qualifications of “what magazine do you write for”. We see power across all media platforms, so whether you’re a print journalist, columnist, blogger, youtuber, podcaster, instagrammer or crushing your TikTok game, we think you should probably be here. Click below and tell us more about you.
It’s no secret that consumers find and build purchase decisions online, and they do this through the bloggers, podcasters, youtubers, and other social media channels they trust. We have 1,000 media partners that all have audiences consuming their content, and those people have audiences, and so on. What better way to bring exposure to your latest products than to get them in front of a focused audience of outdoor writers, bloggers, vloggers, Instagrammers and more, and empower them to talk about it confidently.
And if a retailer has an online platform they’d like to use to feature gear, they’re invited as media (just like anyone that will get your brand story in front of customers).
We take a different approach to media at Thin Air.
While the value of traditional media is immeasurable and always welcome, Thin Air seeks to bring broader exposure from a host of outdoor writers, bloggers, vloggers, youtubers, podcasters, instagrammers, TikTokers and so much more.
Through this breadth of coverage brands will gain far more touch points, more inbound traffic, and more exposure.
Thin Air is not a Media Sales event and we will only be accepting media with an established following and intends to cover your brand and products organically. You will never be pitched on advertising in a publication, or pitched “pay for play” coverage.
Yes! We will be releasing the media list several weeks before the show to all registered exhibitors.
It is made very clear to our invited media that they are prohibited from pitching “pay for play” articles. They will be covering your brand and products because they truly like it and think their audience will as well.
Rather than handing out products to everyone you think might talk about it just to find out they don’t, Thin Air lets you boil it down to the media professionals that most resonate with you, provide them with digital marketing materials, schedule post-show conversations, then send products to those that can’t wait to share your story with their audience.
New? To our industry yes. Scary? Definitely not.
While this is new to our industry, our team has over 20 years delivering innovative technology in many industries including outdoor, and the technology powering The Thin Air Show has been battle tested by major corporations for years. It’s a brave new world, and we’ll be there to help you be a success at every stage of the process.
You didn’t know how to drive a car, rock climb, or use facebook and instagram stories, but you learned. You can do this!
You don’t, we do. We work with you and your team at every step of this new journey to build out your booth, make it look the way you want, upload your digital products, and then train you how to use the platform before the show launches.
If you don’t have a graphic designer to create digital assets we have hundreds of creatives and graphic designers in our network eager to jump in and help.
Used by companies like Dupont, Amazon, Microsoft and more that have all held events, trade shows, product launches, and even virtual Christmas parties much larger than Thin Air, this technology has been tested with thousands of people on thousands of devices.
This isn’t new, it’s just new to our industry.
Diversity in this industry depends not only on the images we show, the language we use, and the communities & individuals we celebrate, but the people telling the stories. Outdoor enthusiasts deserve to hear about your brand from perspectives they find relatable – whether that’s someone that looks like them, has similar abilities, or shares a similar upbringing or values. This industry has failed them in the past. We will not.”
And at Thin Air, diversity extends to the type of platform and community a creator has worked hard to build. Of course the brilliant journalists with assignments for cornerstone outdoor publications will be there – but so too will creators who’ve built massive followings using TikTok, YouTube, Twitch, Reddit, Mighty Networks, Podcasts, Blogs, Facebook groups and highly curated email lists.
Have questions? Want to see what a real interactive virtual show looks like and what makes us so different? We’d love to show you around.
Thin Air prides itself on being different. Gone are the days of being sidelined because you’re media at a buyers show, or worse being told you don’t belong because you don’t write for a major publication or have a blog with 25,000 monthly views.
We understand the power of your audience and so do our partnering brands. So whether you are crushing your instagram game, are the Pharow of Phlow with your podcast, or Queen of Clicks on youtube, you should be at Thin Air covering the latest and greatest gear for your audience. After all, you’re the one your audience knows, likes, and trusts to bring them the latest. That’s why you do what you do, and this is why we do what we do.
*Thin Air is not a Media Sales event, we will only be accepting media that intends to cover brands and their products organically. If you’re interested in selling advertising in your publication, or pitching “pay for play” coverage, this isn’t the event for you, sorry.
More than just a banner on a wall, our sponsor packages include show-wide attendee and exhibitor engagement opportunities not only with brands but with a thousand content creators as well.